Demon customers though advertise themselves as a bane to the retailer, are in fact the very customers that are essential for any business to thrive, given that these customers do a thorough check on the products that are available in the market and draw a conclusion as to which is the better choice from a customers point of view. This way they also act as a source for feedback and the product can be centralized for which the retailer can stock the product in demand.

2. Explain how would you manage demon customers ?

Demon customers play a vital role in essentializing the products that are required or suit the customers,they also play the role of a critic in disguise and help conceptualize the product better. a demon customer should be dealt as a boon by a retailers by handing them a new product that is available in the market and also to provide them offers that make them come back to the store and help in the process of organizing the product for the retailer. A database has to be created about this class of customers and any new product or offers should be made avail to these customers.

3.explain how information technology creates demon customers .

Information technology plays an above par role in the shaping of a product and a retail in the current era of business ,customers are vary of the vast variety and plethora of opportunities provided by the retailers which percieves the customers as the king on the virtual market network. They have the power to search a wide variety of products on different retail subjects in just a click and zero in on a product which suits them the best. This window of opportunity provided by information technology helps in organisation of product and retial and helps make almost every customer a demon customer as they make a varied check on the products and offers available in the market before opting for a particular product .

Rajavardhan.K.G.

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