1. What are the benefits of collaborating with customers on products?

>The success of every product in this world thrives mainly upon customers' satisfaction. If a product is able to satisfy the customer needs, then there is some guarantee that the customer would turn up to use the product again.
>Customer satisfaction is a human component and hence this matter is not subjective.
>When the matter is not subjective, its better to arrive at a common conclusion by taking into the account the customer needs by collaboration and then design their product to better suit the market requirements.This helps to be successful in this competitive era.


2.What might be disadvantages of collaborating with customers on products?

>Collaborating with customers for better design of products to satisfy the needs might also have an adverse effect when the product is designed for a target market which consists of a very diverse set of people.
>This is because each ones opinion about the product varies drastically.
eg : food products : there is no common conclusion that a particular recipe has to be this way for people to like it. Each one of them would like to modify according to their taste. Hence in certain cases,collaborating might not yield commendable results.


- Shruthi Raghavan

1MS07IS096