1. Discuss the "Double Play" auction. Doyou think it is a good idea, or is it just another form of scalping tickets? Support your answer.

Double Play is an excellent innovation. As described one of the major reasons that season ticket holders do not renew is the tickets in the drawer syndrome. It is rather annoying sometimes to sell it to others personally or go back to the stadium and give it back.

This issue can be rather addressed in a very simple and effective manner by returning or selling back to the Giants itself online.

This is also very helpful for customers in protecting their identity in selling back the tickets.

The program creates a safe, protected and convenient marketplace in which to resell tickets and eliminates the hassle of exchanging tickets and money. It also provides for a safe and protected venue for individuals interested in purchasing prime seat locations at Pacific Bell Park.

If a game is rescheduled, the ticket purchased will remain valid and the transaction stands for the rescheduled date.

If a game is cancelled, the sales transaction will be REVERSED. Buyers will receive a full credit on their credit card.

Given the scarcity of tickets, the Double Play Ticket Window also gives them the ability to have as many people as possible visit and enjoy the new ballpark.

Highlights of the Double Play Ticket Window:

-- Charter Seat Holders who wish to resell their tickets and parking passes for future games can access the Double Play Ticket window through sfgiants.com.

-- Sellers may post tickets for sale for no less than the face value of the ticket. There is no upper limit on the price that may be placed on an offer.

-- Buyers can access the Double Play Ticket Window through sfgiants.com where they will be able browse and purchase inventory posted.

-- Once the transaction is complete, the original ticket will be voided electronically and a new ticket will be issued to the buyer or made available for pick up through the Giants automated will call system. This eliminates the risk and hassle associated with exchanging paper tickets and money.

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2. Describe how information technology has helped triple the Giants annual revenues.

IT has helped giants in increasing their revenues and almost all their games are sold out.

One of them is the Double Play auction which enables them to pre-sell 70% of the tickets which is the highest in professional baseball.

This also enabled better transparency for the customers and there is no foul play involved.

It also has helped the giants in knowing the seats pattern people prefer and provide more facilities for them.

Tickets.com one of the leading online provider of entertainment, sports and travel tickets, event information and venue ticketing solutions provides the solution for the giants in maintaining the tickets transaction.

IT has helped eliminate the risk and hassle associated with exchanging paper tickets and

             Money.

     IT has brought a trust among people in all the transactions made.                               

Vinith J

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